iGaming CRM

Which would you prefer? An extra €200 in monthly revenue from one player or an extra €10 in monthly revenue from 20 players? (Note to Thomas: stop scratching your head… they are the same thing!)

Loyalty expert Paul Hebert recently published a very interesting article that tries to answer this question, and we’ll translate his text into online casino lingo for you. It’s not that we don’t trust you to comprehend such long texts on your own. It’s that we simply don’t trust you at all.

In the past, we have already discussed the importance of the Social Aspect in your CRM work, and how “Tribe Leaders” change the importance of traditional KPIs. Today, we will be looking at the revenue and social payoffs of your online gambling loyalty program. Continue reading →

During next year’s iCE event in London (FEB 4-6, 2013), Shahar Attias of Hybrid Interaction will be moderating the first session of the day, focused at “Social gaming – threat or opportunity for the gambling sector?”.

Please read the complete press release, and contact us for any media inquiries or in order to set a meeting during the event. First dozen of beers are on us :)

And something else we owe you from our 1^st birthday: results of the annual survey, with everything that you – our highly moral readers – value and cherish while reading oh-so-sophisticated content on this blog.

What did you liked most? Clearly, someone managed to bribe our entire database. Yes, of course we do sell it, and for quite cheap, but still – only less than a third of you have voted in favor of focusing on models pics and bashing Thomas? Right… and the most popular topic you immature people wanted us to most write about is “Professional tips, interviews & webinars” (27%). Sure – that makes sense.

As much sense as seeing Bud Bundy going on a date on a Friday night. That much.

** Closing update: following a further chat on Twitter with the guys running the 888 Casino, we have agreed on a discussion planned for next week. During this meeting we should review this and other promo related topics. Obviously, any content that can be made public will be also covered here in the blog. Stay tuned, bi***es!

PS: I have meant birdies, you perverts!

PS2: We have an initial agreement with AllSlots for a recorded video interview to be broadcast here on iGamingCRM… who’s your daddy, CRMers? Continue reading →

** Rolling update: read about our twitter chat with 888 Casino!

Happy New Year! Oh, wait… I’ve lost track of time and other elements of reality. That’s what happens when you spend several days in Vegas – you look around and see people with their clothes on and you’re sure you’re hallucinating.

What else can be said about the G2E? Not a lot, due to the strict “What happens in Vegas …” rule, but if you missed it this time, don’t worry. I am sure you had plenty of other, better things to do besides attend the largest gambling conference on earth.

Speaking of delusional people, I have found this great article that offers a few alternatives in dealing with the Thomas-like managers in your company. Is it relevant for you? Only if you can relate to this paragraph: “Let’s pretend, hypothetically, that you report to a manager who falls short of ideal. Perhaps he (or she) undermines your efforts, micromanages, only notices what’s wrong, doesn’t walk the talk, vanishes into thin air, takes credit for your work, has vague expectations, doesn’t communicate, criticizes you in public, and expects you to do the work of a small nation.” Yeah, I kind of guessed this would interest you.

Getting back to Halloween, this holiday – like so many others – is a good excuse for creating a promotion. So in this post, we’ll see how various online casino operators are doing so and we’ll “objectively” pick a winner. Why using this sarcastic tone? Because this time we are being shamelessly paid! Just kidding… we still hopelessly try to find a rigged enough operator to bribe us, but no one took our open offer in such a highly moral industry. We still hope you’ll get some insights into best practices for promotions, Halloween-themed and otherwise. This is how much we love you.

How are we going to rank these beautifully and oh-so-creatively crafted campaigns? Continue reading →