Affiliates Wake-Up Call


On top of looking FW to meeting with you guys in Berlin (schedule a time!), we have recently posted a new article about the importance of CRM to whatever it is that affiliates brag about doing: Continue reading

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Random Thoughts RE #iCE2017 & #LAC2017

Everybody is going Asia these days: and for a good reason. The potential is gigantic, it’s still a “Wild-West” market and there are many “exciting challenges”. You could live quite happily without the latest, but it is still part of what makes it so interesting.

True, not everybody agree on the kind of exaggerated graphical materials that attracts the local crowd, but it makes all sorts to make a world, right? Or at least, to make a pink monster truck / whatever seems to be tasteful in this side of the globe.


VIP perks have lost their connection to reality: who thinks Continue reading

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How CRM is Going to Lead your Innovation in 2017

It all became sooo boring… Regulation is killing all fun marketing initiatives and today’s promos look like:

“Deposit 250 (but only if you really want to), and potentially be eligible to perhaps be part of a list composed of people who who may have earned an amount which could be (or could be not) similar to 250; Terms and Conditions apply – at any point we do not promise anything to anyone, ever; Warning: researches show that people who deposit money tend to have their money deposited at some point”.

True, some still do it correctly, with as less words as possible, yet without all the BS and the apologetic tone:

Continue reading

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Oh, Elizabeth

Hello, and thank you for calling our insurance company; please die.Insurance companies are the source of all evil. In fact, they can TEACH iGaming people about lack of morality, and hey – look around you at the office: it doesn’t seems like there is an inflation of people with tender hearts, right? That said, even they (at least pretend to) offer some sort of a Customer Support to their clients.

As CRMers, CS is a resource we use in order to materialize our strategy, and as such – we do care about the agents and their extremely hard and unappreciated line of work.

This is why you will surely find the following story by Mick Brady, as originally appeared on, very relevant to what we do, and learn the importance of CS as a major impacting factor over satisfaction and hence, retention.

To read the full story, Click Here.

PS: XMAS 2014 is upon us. Submit your campaigns and get a chance to be publicly bashed on our annual Promothon!


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GI Friday: EiG 2014 in Retrospective

DSC_4846Are you already subscribed to Gambling Insider’s “GI Friday” magazine? Even if you do follow daily on all the iGaming news and industry updates, this is a cool option to lay back and read a short summary of anything that is important when the weekend is already knocking on your desk, trying to wake you up so you could finally leave the office (or was it the cleaners?)

Last week they have published a short review of the notable items from the Berlin show, written by our own Shahar Attias of Hybrid Interaction; so, on top of strongly suggesting you guys to easily register to their weekly mailing list (there’s also an app!), here’s it the text:


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Online Casinos Halloween Promothon 2014


We have made it really easy for you this time:

Halloween 2012 -> Detailed review of each and every promo – we rock!

Halloween 2013 -> OK, so deep analysis is not your thing; How about twitter-friendly reviews of up to 140 characters? You welcome!

Halloween 2014 -> Not even that, eh? So, here’s a graphic novel version that might even fit your slim-to-none level of education… SCREENSHOTS ONLY! Continue reading

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Rise and Shine: Discount to end this Weekend!

UPDATE: a selfie with my panelists !

אני והיפות שלי



AffiliaTLVHey lazy bones! (or, in your case, much like Cartman from Southpark, lazy AND big boned)

As you know, on next Sunday (NOV 2nd), the OFXGTLV & AffiliaTLV confere
nce will be held in Tel-Aviv, Israel.

Let me say it again, an iGaming conference in Israel; can you think of a reason why you WON’T be attending this?

And following up on the same line of thought, if you book a ticket through us by the weekend we can offer you a 30% discount, so even the cost can match your already cheap standards! Simply Contact us and get yourself ready for a… well, another conference, but it’s about iGaming, and in Israel!!

There’s also a free lunch and a party in the evening, so yalla – see you next week :)

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Pictures from the #EiG14 Party

As you well know, the Germans have a reputation for owning a very strict and organized mentality. And it reflects well with the extra fine products they manufacture: electronics, cars and pretty much any item you can think of has a quality seal attached to it, if it was “Made in Germany”.

Such a perfection can be reached only by following the right order of doing stuff: you first of all plan – and then execute, you first of all wake up – and then have a chicken liver for breakfast, you first of all demolish the wall that has separated between East and West for decades – and then develop a very eccentric and confused sexual identity:

Does you father know?

And when it comes to conferences – you first of all wear a suit and walk for hours across the exhibition floor, and then party as if you don’t have another day of professional sessions in just few hours :)

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See you in #iCE2015 !

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Pictures from #EiG14 Day1


Guten Morgen! Here in Berlin we are getting ready for yet another long day of highly anticipated  meetings, highly recommended sessions and let’s not forget – high heels.

Here is a pictorial summary of the events from yesterday, as well as an interview with Joakim Nilsson from – ENJOY!

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A Day Spent at Bitcoin Online Casinos

Source: is talking about Bitcoins. “Price is going up!”, “It’s been a bad year for Bitcoin; investors only made 730x their initial investment in the past 5 months”, “My grandmother got me 0.38 of a Bitcoin for Christmas”. You have heard some variation of this yourself in the past, but the question remains: What the hell is Bitcoin?

If you are looking for a full scale, well-articulated and in-depth explanation, you came to the right place. Here at you can expect nothing but the best, most thorough research. As such, our professional answer is: Google “What is Bitcoin” and you will get this link. You’re welcome!

Decided to stay? Well, here’s the “Bitcoins for Dummies iGaming Executives” version: Continue reading

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