Monthly Archives: May 2013

How Predictive Analytics Can Make You More Money

Posted on May 29, 2013 by iGamingCRM Blog

Feel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online Gaming, and this time we bring you a guest post by Ilana Jucha of stat-market.com, who is an expert in making … Continue reading →

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Customer Analytics in Online Gaming

Posted on May 20, 2013 by iGamingCRM Blog

What are the main challenges for modern CRM in online gambling? (A) Create a unique gaming experience; (B) Sustain customer satisfaction; (C) Protect customer loyalty. Well, you probably think right now – who said so? Olivier Maugain from AsiaAnalytics said … Continue reading →

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Oh My God, They’ve Killed My CRM ROI! You BASTARDS!!

Posted on May 13, 2013 by iGamingCRM Blog

In other, less interesting industries, they hire CRM people not according to how they look, but according to the benefit they can yield out of the company’s existing resources. It’s the sales people job to acquire new customers (AKA Invest), … Continue reading →

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Diamonds Are a CRMer’s Best Friend

Posted on May 6, 2013 by iGamingCRM Blog

Another boring article? Coming right up! But this time it’s a classic. As classic as seeing Thomas updating another failing KPIs chart on his iPad… using a pencil. Unlike Thomas, this document had a major positive effect on everyone who … Continue reading →

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