Tag Archives: crm

How CRM is Going to Lead your Innovation in 2017

It all became sooo boring… Regulation is killing all fun marketing initiatives and today’s promos look like:

“Deposit 250 (but only if you really want to), and potentially be eligible to perhaps be part of a list composed of people who who may have earned an amount which could be (or could be not) similar to 250; Terms and Conditions apply – at any point we do not promise anything to anyone, ever; Warning: researches show that people who deposit money tend to have their money deposited at some point” Continue reading

Posted in Home | Tagged , , , , , , , | Leave a comment

Your Ideal iGaming Platform

You grew up with your betting system, and like an old pair of jeans, it’s gotten to a point where it’s become so comfortable – you just can’t imagine how another one can fit as perfectly. The beige interface, same … Continue reading

Posted in Home | Tagged , , , , , , , | Leave a comment

4 Key Points from the 2014 CRM Conference

Yes, we have been busy. And this is why this post has been “slightly” delayed. What can possibly be a good enough of an excuse for such an absence?  “Things.“ The same “things”, that from time to time may “hit … Continue reading

Posted in Home | Tagged , | Leave a comment

2013: A Year in Retrospective

Apart from proving that we can use long words, it is indeed the time to look back and objectively admire what we have done here through the past year, as we have just broke the 50K views barrier: What else … Continue reading

Posted in Home | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Loyalty Programs with Benefits

Imagine a parallel iGaming world, in which you have had all the same data you currently own about every single player, yet you wouldn’t have had their credentials. Weird, eh? GameStop, a 6,600 stores Video Games giant was facing exactly … Continue reading

Posted in Home | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

CS Approach You Can Admire

From time to time, we highlight few notable customer service cases. Yes, there is more to this blog than just ugly men CRM Experts and their lack of social life Player Development Strategy. Previously we have covered: The “ThinkGeek VIP … Continue reading

Posted in Home | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

WSJ: Online Casino Economics

A month ago, the Wall Street Journal published an article titled “How Often Do Gamblers Really Win?” Analyzing the gaming records of 4,222 players who played at the bwin casino during 2 years, they have found few interesting facts, especially … Continue reading

Posted in Home | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Online Casinos Halloween Promothon 2013

“Play our ghostly slots…“; Oh, there is a better one: “Win a bag of spooky bonuses…”; But the rock star of them all is of course: “Only Treats – No Tricks”. How clever. Enough is enough, CRM bitches. Based on a somewhat … Continue reading

Posted in Home | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Pictures from a CRM Project in London + Halloween Promothon Reminder

Calling all Promo Managers! Please send us public links to your Halloween Promotions by this weekend so we could “honor” you in front of your friends and colleagues!! As you probably know, last year’s Halloween Promothon was a huge success, … Continue reading

Posted in Home | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Texas Hold ‘Em Heads Up Poker “Slot Machines”

Hola Amigos. This weekend we are all off to Barcelona for both BAC and EiG. Just before this crazy week begins, here is a recent article from the NY Times (a tiny, meaningless publication that has nothing to do with … Continue reading

Posted in Home | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment