Tag Archives: Thomas

Offline casinos in New Jersey: The brand’s dead baby, the brand’s dead

WOW! Have you had a chance to watch Bolt running at the 100m dash finals? (Yes Thomas, we know your wife claims you are faster, but it isn’t athletics she is talking about…) Speaking of dashes and finals, we are in the … Continue reading

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Guest Post: Skill and Luck Measurements for Poker CRM

Last week we have peaked “Behind the Scenes of the US Poker Business”, which was an excellent “trailer” into this week’s special guest post, focused at: “a set of algorithms to quantify the effects of skill and luck in online … Continue reading

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On Slot Machines and Sound Effects

Have you ever tried playing a slot machine in one of the online casinos when your computer sound is on mute? Have a go – it’s a surreal feeling, as suddenly the same game you know is less appealing. Unlike … Continue reading

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Poll Results: 888 is the best online casino software for Atlantic City

Last week we have asked you to help our internet-less colleagues in New-Jersey, and rank the various B2B platforms that were already adopted by the local bricks-and-mortar properties. The poll was exclusively hosted on the iGaming Business group on LinkedIn … Continue reading

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Poll: What’s the best online casino software for New Jersey?

** For the poll results: well, CLICK HERE Most of the land-based casinos in Atlantic City recently announced whom they’ve picked as technological partners to help them expand their operations to online gaming. We iGaming people seemed to have missed this (Not … Continue reading

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Loyalty Programs KPIs

Summer is here. And for iGaming businesses it means that the declining seasonality effect has already starting to kick in. It also means that you can definitely expect to see less and less people attending the office every day, due … Continue reading

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How Predictive Analytics Can Make You More Money

Feel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online Gaming, and this time we bring you a guest post by Ilana Jucha of stat-market.com, who is an expert in making … Continue reading

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Customer Analytics in Online Gaming

What are the main challenges for modern CRM in online gambling? (A) Create a unique gaming experience; (B) Sustain customer satisfaction; (C) Protect customer loyalty. Well, you probably think right now – who said so? Olivier Maugain from AsiaAnalytics said … Continue reading

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Oh My God, They’ve Killed My CRM ROI! You BASTARDS!!

In other, less interesting industries, they hire CRM people not according to how they look, but according to the benefit they can yield out of the company’s existing resources. It’s the sales people job to acquire new customers (AKA Invest), … Continue reading

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Diamonds Are a CRMer’s Best Friend

Another boring article? Coming right up! But this time it’s a classic. As classic as seeing Thomas updating another failing KPIs chart on his iPad… using a pencil. Unlike Thomas, this document had a major positive effect on everyone who … Continue reading

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