With competition for customers growing daily, it’s essential that marketing executives are up-to-date on the latest techniques for attracting and retaining players. A special session on Oct. 3 at the 2012 G2E conference focuses on just those issues.
“There’s a tendency to be in one camp or the other – either holding onto all of the tried-and-true techniques established over the years by the major casinos or rejecting all of those approaches in favor of new, online methods,” says Shahar Attias, Chief Executive Officer of Hybrid Interaction Ltd. “In fact, both camps have valid points of view, and a smart executive will try to capture what works and use it – no matter when or where it came from.”
Attias will be one of the featured panelists at the seminar, which will run from 2 to 3 p.m. in Titian 2202. Also participating will be Staci Columbo Alonso, Vice President of Global Marketing/CMO at IGT, Ryan Leeds, Vice President of Strategy at Masterminds, and Ralph Thomas, Vice President of Strategic Analytics at Seminole Hard Rock Gaming. The session will be moderated by Luigi Mastropietro, Vice President of Relationship Marketing at Global Cash Access, Inc.
Attias is the author of the popular iGamingCRM.com blog in which he just did a thorough analysis of the Player Clubs of nine land-based casinos to find examples of what works and what to avoid. Please refer to his “Clubathon” series for further details. He’s also been involved in the iGaming industry since it began in the mid-1990s, giving him an eyewitness view of the successes and failures of hundreds of online ventures.
“We know that the players and games have great similarities and great differences, so while you can follow certain patterns that apply to all operations, you need to be fully aware of how your business and your customers stand apart from the crowd,” Attias says. “There are no cookie-cutter solutions, but there are definitely tips and techniques to know if you’re going to make it in our heavily regulated, but potentially hugely profitable, industry.”
ABOUT SHAHAR ATTIAS
Shahar Attias, the Founder and CEO of Hybrid Interaction Ltd., is a globally recognized Retention Marketing and Loyalty expert and the blogger behind iGamingCRM.com. He is a frequent speaker at iGaming Conferences such as iCE Totally Gaming and the Super-Show, and has a deep understanding of all vertical-specific KPI’s in the online gambling industry, as well as an extensive experience in Forex & Binary Options, and recent case studies with applying Player Development Strategies at casino-style gaming applications on Facebook (https://igamingcrm.com/social-gaming-crm/).
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