Monthly Archives: November 2011

7 Tips for Key CRM Metrics (Online Casino)

What is it that we Player Development people do? The quick answer would be: we analyze stuff. As we all know, Retention Marketing is based on the assumption that as a service provider, we can increase the engagement levels of … Continue reading

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Do they Know it’s Christmas?

Well, even if they don’t, considering the gigantic efforts all operators make to promote their offerings at this time of the year, soon not only they will know, but they will also be able to lecture about it. Even though … Continue reading

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Retention Marketing… Snake Eyes Style

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While working on both the header image & a catch phrase for the blog, we stumbled upon the beautiful picture (showed above) of  2 rolling dice, with the single pip (dot) facing the viewers. If you have ever played Craps, … Continue reading

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Bonus Costs: Are You Losing Money?

This post focuses on online casino promotional ROI analysis.  Everybody else: behave yourself! One of the most significant tools used by Loyalty Managers to increase their turnover (handle, bet, you name it) is bonus offering. Yes, I am brilliant, how … Continue reading

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Loyalty Basics

There was recently a discussion on LinkedIN, focused on how a business can keep its loyal customers happy – knowing that they tend to leave loyalty programs when they no longer feel the reward is within their reach. Seeing this … Continue reading

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Exclusive Scott Yeates Interview: The Future of Online Poker

Rebecca Liggero from CalvinAyre.com  caught up with Scott  Yeates just after the announcement of his departure from PokerStars and new role with Hybrid Interaction to learn more about his thoughts on rakeback, poker network strategies, VIP programs and Black Friday … Continue reading

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Hybrid Interaction is getting geared towards iCE & LAC – on January 2012

Hybrid Interaction is getting geared towards iCE & LAC – on January 2012 We will be attending both events, but furthermore, we are going to host the first ever social networking event dedicated to iGaming CRM Top Executives from all … Continue reading

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