Monthly Archives: November 2012

One big whale or a school of little fish?

Which would you prefer? An extra €200 in monthly revenue from one player or an extra €10 in monthly revenue from 20 players? (Note to Thomas: stop scratching your head… they are the same thing!) Loyalty expert Paul Hebert recently … Continue reading

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Monetizing Social Gaming

During next year’s iCE event in London (FEB 4-6, 2013), Shahar Attias of Hybrid Interaction will be moderating the first session of the day, focused at “Social gaming – threat or opportunity for the gambling sector?”. Please read the complete … Continue reading

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As if we really care…

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Happy 1st Birthday!

How about that? A year has already passed since we have started working on this blog, and this has been quite a ride… First came the “About” page, with our manifest on why being a proud CRMer is so important … Continue reading

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Rolling Update: 888 Promo

** Closing update: following a further chat on Twitter with the guys running the 888 Casino, we have agreed on a discussion planned for next week. During this meeting we should review this and other promo related topics. Obviously, any … Continue reading

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