Imagine a parallel iGaming world, in which you have had all the same data you currently own about every single player, yet you wouldn’t have had their credentials. Weird, eh?
GameStop, a 6,600 stores Video Games giant was facing exactly the same problem, and according to their CMO, Ashley Sheetz: “We had hundreds of millions of customers coming into our stores every day and we had a lot of data. We had transaction data and web analytics, but we could never tie any of that information to specific individuals”.
3 years later, their PowerUp Rewards program now has 25M members, and these loyal customers are in charge over 75% of the company sales. “Now we’re able to be personal and relevant to those customers in ways we never cold before now that we know who they are.”
For the complete (and interesting!) article, please Click Here.
But before you – we are still waiting for your 2014 Christmas Promothon applications! Submit them promos and allow us to laugh at your expense!! It’s a bargain deal, we are telling you, as a holiday without being publicly humiliated is a completely different ball game.