2013: A Year in Retrospective

Posted on January 13, 2014 by iGamingCRM Blog

Apart from proving that we can use long words, it is indeed the time to look back and objectively admire what we have done here through the past year, as we have just broke the 50K views barrier:

50K

What else happened? We have had  Continue reading →

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Da Christmas Promothon 2013

Posted on December 23, 2013 by iGamingCRM Blog

Third time’s a charm? Meh. Let’s agree on third time, as let’s be honest – it’s not as if you have just finished directing another Bar Refaeli commercial…

So as it is the third time we edit the online casinos’ XMAS Promothon here at Hybrid Interaction, we have decided to ditch the former ranking system (you see? We do appreciate your wining feedback), and in honor of Eminem’s latest album, we have segmented your promos into three categories, dubbed after his songs: Continue reading →

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Wheel-of-Victor

Posted on December 17, 2013 by iGamingCRM Blog

Before diving into yet another ultra-exciting CRM article, we just wanted to remind you that the 2013 XMAS Promothon will be released next week, so if you have got your promo ready – SHARE IT BY THIS WEEKEND!

Here is a short teaser from the campaigns we are going to review this time:

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Now, where were we? Oh yes, ultra-exciting and s**t. Continue reading →

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Loyalty Programs with Benefits

Posted on December 9, 2013 by iGamingCRM Blog

femalegImagine a parallel iGaming world, in which you have had all the same data you currently own about every single player, yet you wouldn’t have had their credentials. Weird, eh?

GameStop, a 6,600 stores Video Games giant was facing exactly the same problem, and according to their CMO, Ashley Sheetz: “We had hundreds of millions of customers coming into our stores every day and we had a lot of data. We had transaction data and web analytics, but we could never tie any of that information to specific individuals”.

3 years later, Continue reading →

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Christmas Promothon 2013: Calling All CRM Experts!

Posted on November 25, 2013 by iGamingCRM Blog

SantaBumYes – it’s that time of the year, and we need your promos. You can read in details how we plan on reviewing them, using nothing but kind words and human-loving approach.

You know, holiday spirit and @#!%&^***:

https://igamingcrm.com/2013/01/07/da-christmas-promothon-trilogy-2012/

Anxious to appear on this list? Much like this guy, you can’t get enough of Ho-Ho-Ho’s? Continue reading →

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CS Approach You Can Admire

Posted on November 18, 2013 by iGamingCRM Blog

Spock2From time to time, we highlight few notable customer service cases. Yes, there is more to this blog than just ugly men CRM Experts and their lack of social life Player Development Strategy.

Previously we have covered:

This time, Continue reading →

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WSJ: Online Casino Economics

Posted on November 11, 2013 by iGamingCRM Blog

DSC_9990A month ago, the Wall Street Journal published an article titled “How Often Do Gamblers Really Win?”

Analyzing the gaming records of 4,222 players who played at the bwin casino during 2 years, they have found few interesting facts, especially regarding VIPs:

Continue reading →

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Online Casinos Halloween Promothon 2013

Posted on October 28, 2013 by iGamingCRM Blog

“Play our ghostly slots…“; Oh, there is a better one: “Win a bag of spooky bonuses…”;

But the rock star of them all is of course: “Only Treats – No Tricks”. How clever.

Enough is enough, CRM bitches.

CC_Witch-PNGBased on a somewhat hazy concept, we assumed that by objectively review some of the more interesting themed promos, we will actually assist you to do your work better. Therefore, we have hoped that you will get more creative this year – by comparison to last year’s Halloween Promothon 2012.

Well, we have now learned NOT to assume anymore when it comes to people with special needs, such as you lot (yes, you know who we are talking about).

As such, this year we are going to make it even easier for you: No ranking – just swift reviews, using no more than 140 characters per campaign. After all, it’s only pictures you are interested at anyway…

So there you go, from A-Z, seven brands who actually managed to get some productivity done by their promo teams (please note – we have used the term some): Continue reading →

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Pictures from a CRM Project in London + Halloween Promothon Reminder

Posted on October 21, 2013 by iGamingCRM Blog

HFS_catCalling all Promo Managers! Please send us public links to your Halloween Promotions by this weekend so we could “honor” you in front of your friends and colleagues!!

As you probably know, last year’s Halloween Promothon was a huge success, so be a sport and don’t skip on the opportunity… We promise not to make any funny jokes about you, your brand or your non-existing social life.

You can fully trust us with this one :)

And on a different note: before the conferences season started (BAC2013, EiG13), we operated a few weeks project in sunny London, just in time for some beers, poker, beers, the Notting Hill Carnival, beers and few drinks other notable events.

Cut the BS and switch to pictures? By all means:

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Pictures from #EiG13

Posted on October 13, 2013 by iGamingCRM Blog

After a relaxed BAC2013 weekend, packed with affiliates and some conservative marketing methods, it was time for the EiG to kick in. So what indeed did they talk about during that “Seamless Omni-Channel Player Experience” session?

Tal Zamstein (AKA Boris) was talking about the kind of metrics operators should track when they look deeper into micro segmentation; Dimiter Pantaleev, talked about abandoning the conventional segmentation techniques and the advantages of personalized approach; and Pini Yakuel, shared key pointers from his case studies and also talked about predictive analytics. Shahar Attias, as always, focused at looking good while moderating the panel.

That said, as we understand that you are professionals interested at nothing but core Retention Marketing Strategies, here the pictures promised at the topic:

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PS: on OCT 28 the Halloween Promothon returns for its 2nd edition. Please submit your promos ASAP to anastasia@hybridinteraction.com and let the industry experts judge your lack of inspiration. Boo!

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