After a relaxed BAC2013 weekend, packed with affiliates and some conservative marketing methods, it was time for the EiG to kick in. So what indeed did they talk about during that “Seamless Omni-Channel Player Experience” session?
Tal Zamstein (AKA Boris) was talking about the kind of metrics operators should track when they look deeper into micro segmentation; Dimiter Pantaleev, talked about abandoning the conventional segmentation techniques and the advantages of personalized approach; and Pini Yakuel, shared key pointers from his case studies and also talked about predictive analytics. Shahar Attias, as always, focused at looking good while moderating the panel.
That said, as we understand that you are professionals interested at nothing but core Retention Marketing Strategies, here the pictures promised at the topic:
PS: on OCT 28 the Halloween Promothon returns for its 2nd edition. Please submit your promos ASAP to firstname.lastname@example.org and let the industry experts judge your lack of inspiration. Boo!