Category Archives: Home

2013: A Year in Retrospective

Apart from proving that we can use long words, it is indeed the time to look back and objectively admire what we have done here through the past year, as we have just broke the 50K views barrier: What else … Continue reading

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Da Christmas Promothon 2013

Third time’s a charm? Meh. Let’s agree on third time, as let’s be honest – it’s not as if you have just finished directing another Bar Refaeli commercial… So as it is the third time we edit the online casinos’ … Continue reading

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Wheel-of-Victor

Before diving into yet another ultra-exciting CRM article, we just wanted to remind you that the 2013 XMAS Promothon will be released next week, so if you have got your promo ready – SHARE IT BY THIS WEEKEND! Here is … Continue reading

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Loyalty Programs with Benefits

Imagine a parallel iGaming world, in which you have had all the same data you currently own about every single player, yet you wouldn’t have had their credentials. Weird, eh? GameStop, a 6,600 stores Video Games giant was facing exactly … Continue reading

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Christmas Promothon 2013: Calling All CRM Experts!

Yes – it’s that time of the year, and we need your promos. You can read in details how we plan on reviewing them, using nothing but kind words and human-loving approach. You know, holiday spirit and @#!%&^***: https://igamingcrm.com/2013/01/07/da-christmas-promothon-trilogy-2012/ Anxious … Continue reading

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CS Approach You Can Admire

From time to time, we highlight few notable customer service cases. Yes, there is more to this blog than just ugly men CRM Experts and their lack of social life Player Development Strategy. Previously we have covered: The “ThinkGeek VIP … Continue reading

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WSJ: Online Casino Economics

A month ago, the Wall Street Journal published an article titled “How Often Do Gamblers Really Win?” Analyzing the gaming records of 4,222 players who played at the bwin casino during 2 years, they have found few interesting facts, especially … Continue reading

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Online Casinos Halloween Promothon 2013

“Play our ghostly slots…“; Oh, there is a better one: “Win a bag of spooky bonuses…”; But the rock star of them all is of course: “Only Treats – No Tricks”. How clever. Enough is enough, CRM bitches. Based on a somewhat … Continue reading

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Pictures from a CRM Project in London + Halloween Promothon Reminder

Calling all Promo Managers! Please send us public links to your Halloween Promotions by this weekend so we could “honor” you in front of your friends and colleagues!! As you probably know, last year’s Halloween Promothon was a huge success, … Continue reading

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Pictures from #EiG13

After a relaxed BAC2013 weekend, packed with affiliates and some conservative marketing methods, it was time for the EiG to kick in. So what indeed did they talk about during that “Seamless Omni-Channel Player Experience” session? Tal Zamstein (AKA Boris) was talking about the kind … Continue reading

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