A few weeks have passed, and all that is left from the London events are fun memories, deeper understanding of the iGaming industry, and if you went to any of the numerous networking parties – STD.
But we are here to pass along the conclusions from the “Social gaming – threat or opportunity for the gambling sector?” panel discussion, which kicked off a daylong seminar on Social Gaming Monetization.
As you recall, the panel was moderated by yours truly, Shahar Attias. With me on stage appeared:
- Ben Dale: International Development Director, Ladbrokes
- Matt Larter: Business Development Director, Betsson
- Rohin Malhotra: Founder/CEO, Bookie Mania & MD, Boofel Gaming Consultancy
- Chris Drake: Head of Interactive, Praesepe plc
- Hussein Chahine: Chief Executive Officer, Yazino
As the Ladbrokes group is still “heavily looking into the social space” and Betsson had launched its social gaming activity only days prior to the event, the operational knowledge came from the last three.
All the panel members agreed though that social gaming shouldn’t be regarded as an acquisition channel for regular iGaming sites. The demographics are so different that it is unrealistic to expect social gamers to become iGaming fans.
So instead of looking at social gaming as a recruiting tool, the better focus is on how to monetize social gaming on its own. Because social activity worldwide is so vast – so much greater than bricks and mortar or online gaming – it has the potential to generate even more revenues than the other verticals. The panel even suggested to dub it “S O C I A L gaming”, as it’s so much bigger than only a vertical within gaming. Continue reading
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