Tag Archives: VIP

Customer Analytics in Online Gaming

What are the main challenges for modern CRM in online gambling? (A) Create a unique gaming experience; (B) Sustain customer satisfaction; (C) Protect customer loyalty. Well, you probably think right now – who said so? Olivier Maugain from AsiaAnalytics said … Continue reading

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Oh My God, They’ve Killed My CRM ROI! You BASTARDS!!

In other, less interesting industries, they hire CRM people not according to how they look, but according to the benefit they can yield out of the company’s existing resources. It’s the sales people job to acquire new customers (AKA Invest), … Continue reading

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Diamonds Are a CRMer’s Best Friend

Another boring article? Coming right up! But this time it’s a classic. As classic as seeing Thomas updating another failing KPIs chart on his iPad… using a pencil. Unlike Thomas, this document had a major positive effect on everyone who … Continue reading

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Get local or go home

WARNING: the following article was written for the good people at igbaffiliate.com, and you can only guess who their targeted audience is (hint for Thomas: affiliates!). This is why we are going to use very short words :) So go … Continue reading

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Shahar Attias to speak at the iGRA (JUN 6, Moscow)

*** UPDATE:  Highlights Clip From The 2012 Show *** [youtube http://youtu.be/QGYNtDo66JA] “Affiliates are missing a big opportunity to earn more revenue because they don’t take a close look at their operators’ CRM practices“. As Retention people we obviously know that, but the … Continue reading

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And now for something completely different: Good customer service

We’ve pointed out in a couple of posts how companies hurt themselves with poor customer service — one involving yours truly and another involving a frequent flyer. In the latter example, there’s room to disagree on who’s to blame, the company or … Continue reading

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Breaking news: Thomas to acquire “annoying blog”

Berlin, April 1, 2013 — iGamingCRM, the leading blog for retention experts in the online gambling industry, is to be purchased by the mysterious Thomas to provide “the final solution to that continuing series of insulting posts.” Speaking on behalf … Continue reading

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Revisited: When the customer-service expert gets bad customer service

Remember last fall when I told you about the horrible experience I had with a company that I previously liked? (Sure you do. You remember EVERYTHING I post, right?) Anyway, my complaint was just with a little company purveying T-shirts … Continue reading

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Why you have a job: Understanding the false lure of the so called “can’t-lose” Martingale roulette system

** UPDATE After reading this post and its related article, please watch this clip (below). It is very much geared towards beginners, but it smartly says: if you wish to win at Roulette – you should pile some luck, as there is no system for … Continue reading

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Our 100th post!

Over the past 99 posts we have offered you a glimpse into the luxurious lifestyle of iGaming CRM executives, provided summaries of seminars you missed because your boss was too cheap to send you, and made loads of fun of … Continue reading

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