Wow. So many of you read the previous Promothon post that we checked to see if we indeed reviewed your advent calendars instead of accidently linking to the Pirelli Calendar. Nearly 300 unique views by key online gambling executives is … Continue reading
One of the main goals of this blog is to provide a CRM perspective on any major related event that has an industry-wide interest. The recent revision of the Bodog’s Poker Room is a perfect match to this definition, and … Continue reading
** UPDATE: Please also read the 2nd part of this XMAS Promothon Series It’s mid-December already, and as men of our Word Excel (ha ha), we took our time and reviewed some of the known online casinos’ XMAS campaigns. How did … Continue reading
Just before the year ends, we take a look back at this industry and the challenges it faced over the past 10 years. Our own Scott Yeates provided a brilliant text, revealing his own experiences through this period, and if you’ll read deeply … Continue reading
2012 will be a big year for online poker with so many things happening in the industry. Major players are ready to enter regulated markets. The USA will have the largest regulated market or markets. Instead of giving you the … Continue reading
Working in this highly moral industry of ours, usually means that you are either in the “Get” or in the “Keep” side of the business. From a different perspective, OTHER people might say that you are either doing Affiliation Marketing, … Continue reading
What is it that we Player Development people do? The quick answer would be: we analyze stuff. As we all know, Retention Marketing is based on the assumption that as a service provider, we can increase the engagement levels of … Continue reading
Well, even if they don’t, considering the gigantic efforts all operators make to promote their offerings at this time of the year, soon not only they will know, but they will also be able to lecture about it. Even though … Continue reading
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While working on both the header image & a catch phrase for the blog, we stumbled upon the beautiful picture (showed above) of 2 rolling dice, with the single pip (dot) facing the viewers. If you have ever played Craps, … Continue reading
This post focuses on online casino promotional ROI analysis. Everybody else: behave yourself! One of the most significant tools used by Loyalty Managers to increase their turnover (handle, bet, you name it) is bonus offering. Yes, I am brilliant, how … Continue reading
iGaming CRM 