One of the main goals of this blog is to provide a CRM perspective on any major related event that has an industry-wide interest. The recent revision of the Bodog’s Poker Room is a perfect match to this definition, and as such, we have asked Scott Yeates to provide his view on this move:
A few sites that offer poker have declared war on winning players. By war I mean that they are taking away some of the tools good players use to have an edge on recreational players. Bodog announced that all their tables will be anonymous tables going forward. Instead of having BigEd, LargeMarge and DumbThomas playing their tables, they will have Player 1, Player 2 and Player 3. Bodog Poker’s decision blocks all data mining software from working on their site.
“Half of my advertising budget is wasted but I don’t know which half” – Henry Ford
Poker sites have the same issue Henry Ford did in regards to winning players. Some winning players are good for the site while other winning players are bad for the site. Winning poker players add liquidity which is good for a poker site. The players the sites are most concerned about are the cheaters.
Winning players that cheat are huge problem for all poker sites. Cheating comes in many forms: a couple examples include bots and collusion. Online poker bots automatically read the recommended action and perform the suggested action for you without the need of any interaction on your part. A single poker table can have multiple bots working together sharing their hole cards. The more information the bot software has the better it is for the bots to make the correct decision in each hand. Collusion is when two or more players work together to the determent of the other players. Where do bots play? The simple answer is everywhere simply strategy can be made to win the game. Bots have been profitable playing games as diverse as $25-$50 Pot-Limit Omaha.
Sites that offer Poker have the same problem Henry Ford had: which half is the good half? Labor for security to figure out the answer to this question can be very expensive. By making Bodog’s poker tables anonymous Bodog has given up on the goal of catching cheaters. The problem is that by doing so they have also taken away the ability for the players of catching cheating counterparts. This is true unless Bodog plans to just ban all future winners. Many other sites have introduced anonymous tables but Bodog is the first to change every table. How big would Ford be today if Henry decided not to spend any money on marketing? Not sure, but we will see how it works for Bodog in the near future.
— PLEASE NOTE: the follow-up article of our XMAS Promothon Analysis Review will go live on TUE, December 20th. Behave yourselves.