iGaming CRM

At the iGaming Super Show in Dublin, Ireland, next month, our own Shahar Attias will co-host a panel discussion predicting what else this crazy year is going to deliver to our already crazy enough iGaming sector. Even if you’re not able to make it, we’ll be sure to raise whatever questions you have. Some topics that are sure to come up are:

• Regulation – Italy and France, now Denmark and Spain, and soon Germany and the U.S. How will the industry change?
• Mobile – With events such as the Olympics and Euro 2012 coming up, will it become the preferred channel?
• Social media – Will traditional gaming companies move in and try to dominate another channel, or will it be the other way around?
• Full Tilt Poker – Does the brand still hold a chance?
• Playtech – Is there any valid competition?
• Asia – Can we finally settle the question on whether the same techniques used elsewhere work there?

What else is on your mind? What thoughts do YOU have about these topics? Tell us! Shahar’s panel discussion will take place at noon, May 24, in Conference Room 1.

If you’ll be around, get in touch. The first beer is on the house!

Know any good recent online gambling pranks? Let us know! Best ones we have managed to find today are FTP is back online (yeah, right) and Calvin Ayre adding a male section – sorry Thomas, we know you have already had your edible taxi driver custom ready, but that’s even less likely to happen, if that’s possible :)

And on the other side of Video Gaming, IGN has compiled a great list of this year’s major pranks, including a Kinect feature Assassin’s Creed (if you are smiling right now – you are geek, and we respect you for being one!!).

Anyway, have a fantastic week – you are all god’s gift. 

Today, we’re going to talk about “fixed” gambling – no, not fixed as in a sports contest where the outcome is decided in advance. We’re talking fixed as in fixed odds, one of the growing trends in online gambling.

All forms of betting are based on the player wagering on a specific outcome of some future event. It could be a sporting match, with bets placed on who will win, by how much, or even what the total points will be. Or you could bet on whether Thomas will ever be able to calculate how long it takes a car to go 80 miles when travelling at 80 Miles per Hour?

Continue reading →

A new Loyalty Scheme is always a good reason for all of us Retention Marketing Experts to have a look at the competition, and try to analyze how their Player Development pros are facing the problems we all deal with during our day jobs. Yes, same one you guys do with your clothes on :)

Everest Gaming is not just any name – it’s one of the most established and well-known brands that are out there, and they have recently launched a Points-Based VIP Program with 2 of their leading casino skins. Using our highly developed moral values, we are happy to disclose that we were indeed part of the thinking process, yet as always, remain objective with our review:

The Good: a transparent, easy to understand program, with super generous terms that focus on what players like most.

The Bad: well some of the procedures had to be designed to operate manually for now, but that’s really not a customer-facing negative point at all, so it can’t be counted… How about you guys tell us what can be improved?

The Ugly: well, Thomas, but you kind of knew that already.

For the complete PR, please Click Here, or go directly to the program details at the online casinos’ dedicated sections:

http://www.everestcasino.com/en/rewards

http://www.casinoelegance.com/en/rewards

Hello ladies (and girls) – a short gig this time:

Just letting you know that there was a new bit published, with some extra tips from one of the more interesting discussions I was chairing during the Annual Online Gambling CRM & Retention Conference.

Executives from both Rank Interactive and Virgin Games  (wipe that smile Thomas, you are still the only one in this industry), debated over best practices for optimising player insight and data mining.

For the complete article, Click Here.

Hybrid Interaction, Ltd. is proud to announce the first-ever collaboration of Traditional Online Gambling Knowledge with an Innovative Social Video Gaming Operator: our newest client, Virgin Gaming.

For the complete Press Release, Click Here.