Tag Archives: crm

Loyalty Programs KPIs

Posted on July 1, 2013 by iGamingCRM Blog

Summer is here. And for iGaming businesses it means that the declining seasonality effect has already starting to kick in. It also means that you can definitely expect to see less and less people attending the office every day, due … Continue reading →

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How Predictive Analytics Can Make You More Money

Posted on May 29, 2013 by iGamingCRM Blog

Feel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online Gaming, and this time we bring you a guest post by Ilana Jucha of stat-market.com, who is an expert in making … Continue reading →

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Customer Analytics in Online Gaming

Posted on May 20, 2013 by iGamingCRM Blog

What are the main challenges for modern CRM in online gambling? (A) Create a unique gaming experience; (B) Sustain customer satisfaction; (C) Protect customer loyalty. Well, you probably think right now – who said so? Olivier Maugain from AsiaAnalytics said … Continue reading →

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Oh My God, They’ve Killed My CRM ROI! You BASTARDS!!

Posted on May 13, 2013 by iGamingCRM Blog

In other, less interesting industries, they hire CRM people not according to how they look, but according to the benefit they can yield out of the company’s existing resources. It’s the sales people job to acquire new customers (AKA Invest), … Continue reading →

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Diamonds Are a CRMer’s Best Friend

Posted on May 6, 2013 by iGamingCRM Blog

Another boring article? Coming right up! But this time it’s a classic. As classic as seeing Thomas updating another failing KPIs chart on his iPad… using a pencil. Unlike Thomas, this document had a major positive effect on everyone who … Continue reading →

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Get local or go home

Posted on April 29, 2013 by iGamingCRM Blog

WARNING: the following article was written for the good people at igbaffiliate.com, and you can only guess who their targeted audience is (hint for Thomas: affiliates!). This is why we are going to use very short words :) So go … Continue reading →

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Shahar Attias to speak at the iGRA (JUN 6, Moscow)

Posted on April 22, 2013 by iGamingCRM Blog

*** UPDATE:  Highlights Clip From The 2012 Show *** [youtube http://youtu.be/QGYNtDo66JA] “Affiliates are missing a big opportunity to earn more revenue because they don’t take a close look at their operators’ CRM practices“. As Retention people we obviously know that, but the … Continue reading →

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And now for something completely different: Good customer service

Posted on April 9, 2013 by iGamingCRM Blog

We’ve pointed out in a couple of posts how companies hurt themselves with poor customer service — one involving yours truly and another involving a frequent flyer. In the latter example, there’s room to disagree on who’s to blame, the company or … Continue reading →

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Breaking news: Thomas to acquire “annoying blog”

Posted on April 1, 2013 by iGamingCRM Blog

Berlin, April 1, 2013 — iGamingCRM, the leading blog for retention experts in the online gambling industry, is to be purchased by the mysterious Thomas to provide “the final solution to that continuing series of insulting posts.” Speaking on behalf … Continue reading →

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Revisited: When the customer-service expert gets bad customer service

Posted on March 27, 2013 by iGamingCRM Blog

Remember last fall when I told you about the horrible experience I had with a company that I previously liked? (Sure you do. You remember EVERYTHING I post, right?) Anyway, my complaint was just with a little company purveying T-shirts … Continue reading →

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