Pictures from #BAC2013

Posted on October 7, 2013 by iGamingCRM Blog

Marketing Strategy? Lifetime Value? Hybrid Deals? Seamless Omni-channel Experience? Oh, you are into pictures…

Well, there you go, from the drinking networking parties, through the show, and ending with the sunny Sunday session:

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Nos vemos en Barcelona!

Posted on October 3, 2013 by iGamingCRM Blog

That’s it guys – we are airborne, and looking forward to meet you all through the weekend during BAC and next week during EiG. RESPECT.

BarcelonaBeach

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Texas Hold ‘Em Heads Up Poker “Slot Machines”

Posted on September 30, 2013 by iGamingCRM Blog

wpid-IMG_20130617_094943.jpgHola Amigos. This weekend we are all off to Barcelona for both BAC and EiG. Just before this crazy week begins, here is a recent article from the NY Times (a tiny, meaningless publication that has nothing to do with iGaming or nude models, so not sure you have ever heard about it), reviewing a new trend in offline gambling: heads up poker machines that can beat even the best human players, and not just in a single session – but also over time. Continue reading →

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Barcelona News: Shahar Attias To Speak in BAC Next Weekend

Posted on September 23, 2013 by iGamingCRM Blog

Attention all affiliates and you lovely account managers: join Shahar Attias, the founder and CEO of Hybrid Interaction, the premier online gaming consulting firm, as he delivers an objective review of the leading bookies in iGaming and benchmark how good (or bad…) they are at maximizing the ROI on their casino offering.

When? Saturday, October 5th @ 3pm (Day #3 of the BAC)

Want your own betting brand to be reviewed and bashed praised in front of a group of mocking (and mostly drunk) strangers?CUinBarcelona2

At the comment box below, simply list your name, website and a link to your profile picture in case you are a cute account manager.

NOT a cute account manager? Well, just forget about it then…

HASTA PRONTO!

PS: you can also catch a chat with our retention experts during the EiG, just few days after BAC (OCT 8-10), at the same venue. Easy.

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CAP Article: Players’ Engagement

Posted on September 9, 2013 by iGamingCRM Blog

The fine people at CAP have just released a new article by Shahar Attias, geared towards their main clientele, your beloved affiliates.

For the complete article, please CLICK HERE.

Obviously, to most of you (he-he), this is all very basic, but just as a reminder, here is how they explain to an outsider what are the common tactics used in order to maximize LTV: Continue reading →

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A Virtual Industry Deserves a Virtual Gaming Show

Posted on September 2, 2013 by iGamingCRM Blog

VGSNext week our highly moral industry is going to gather yet again, but everyone are going to remain at their offices (well, those of you who DO work, that is):

The Virtual Gaming Show is an online meetup of industry professionals that takes place in a conference Setting. You get an avatar and walk the exhibition floor, chat with people, see booths, participate in lectures and hangout at the bar. It has all the advantages of a real exhibition only it is online.

The upcoming Virtual Gaming Show on September 11-12 will host land casinos, online casinos, affiliates, sportsbooks and social/mobile gaming people. Whether you are a service provider, a brick and mortar casino, an affiliate or an operator the virtual gaming show is where you want to be on those dates.

There are many exhibitor perks for doing a show online. Exhibitors, check out the sponsorship opportunities and attendees, visit the show to see:

[youtube http://youtu.be/7xcq8iXcVHY]

PS: On top of chatting to (most likely) a much better looking avatar than the common iGaming exec, you can meet the Hybrid Interaction team during these upcoming events:

 

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Offline casinos in New Jersey: The brand’s dead baby, the brand’s dead

Posted on August 12, 2013 by iGamingCRM Blog

StripPoker2WOW! Have you had a chance to watch Bolt running at the 100m dash finals? (Yes Thomas, we know your wife claims you are faster, but it isn’t athletics she is talking about…)

Speaking of dashes and finals, we are in the final lap of the long-awaited US iGaming legislation, with all eyes focused at the partnerships between the Bricks-and-Mortar casinos of Atlantic City and the technological giants of the online gambling sector.

Few days ago, 888 have reached an agreement with their local US partner (a small company called Caesars, not sure if you have heard about them, or their tiny loyalty program), and they plan on launching an online presence in NJ – using their own 888 brand name.

Add that to the PokerStars announcement about their joint venture with the Resorts Casino, and what do you get? Continue reading →

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Guest Post: Skill and Luck Measurements for Poker CRM

Posted on August 5, 2013 by iGamingCRM Blog

Poker1Last week we have peaked “Behind the Scenes of the US Poker Business”, which was an excellent “trailer” into this week’s special guest post, focused at: “a set of algorithms to quantify the effects of skill and luck in online poker”… how sexy does that sounds? WE KNOW! (clarification for Thomas: you can stop panicking and climb down from your desk – it’s algorithms, not alligators!)

So without further delays, here is Dave Thornton of “Skill in Games” and their approach: Continue reading →

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Guest Post: Behind the Scenes of the US Poker Business

Posted on July 30, 2013 by iGamingCRM Blog

RobertsPicThis week we welcome Robert Turner, a reputable addition to our team of co-bloggers, and a guy who knows a thing or two about poker (he only kind of brought Omaha Poker to Las Vegas… like, daa?). Please find his contact details at the bottom of this article.

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Looking back over the 40 years I have been in poker both as a player and executive host/marketing director, I have seen dramatic changes in the business. But no matter how much it changes, some things remain constant.

The common denominator over those 40 years is Continue reading →

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Expert Webinar: Find Out Why Your CRM System Sucks

Posted on July 24, 2013 by iGamingCRM Blog

Don’t argue – you know it does. But you can relax.Relax2

Tomorrow at 3pm UK (10am EST), Shahar Attias of Hybrid Interaction will explain why you have ended up in this situation, what other options you have, and what you can do meanwhile.

–   What can you start doing tomorrow in order to boost LTV?

–   Does your CRM system limit your player development strategy?

–   If you are already “in the market”, what you should consider when you benchmark alternative solutions?

Click on this link and register to this session, hosted by the good people at iGaming Business:

https://www3.gotomeeting.com/register/116634806

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Meet us at the next conference:

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