Category Archives: Home

The Return of Da Christmas Promothon: Part 2

*** UPDATE: Click here to read Part 3 of the 2012 XMAS Promothon Back for more, eh? Part 1 of the 2012 Christmas Promothon included reviews of the recent promotional campaigns from some of the leading online casinos: bwin, 888, Casino Club, William Hill, … Continue reading

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The Return of Da Christmas Promothon: Part 1

*** UPDATE: Click here to read Part 2 and Part 3 of the 2012 XMAS Promothon Your boss: “Guys, you have done a hell of a job this year. As the Marketing Director, I’m inviting the entire CRM team for an … Continue reading

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Season’s Greetings!

Yes, as you CRMers are filled with joy and love for all other human beings – only if they are VIPs, that is – it’s that time of the year all over again. No, we don’t refer to your pathetic … Continue reading

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Industry Publication of the Year @gamingawards

We did it again!  Yours truly just got nominated for the 6th International Gaming Awards, and this time we are running for the “Industry Publication” title. In fact we are so unique, that we only have 22 other competitors in the same … Continue reading

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One big whale or a school of little fish?

Which would you prefer? An extra €200 in monthly revenue from one player or an extra €10 in monthly revenue from 20 players? (Note to Thomas: stop scratching your head… they are the same thing!) Loyalty expert Paul Hebert recently … Continue reading

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Monetizing Social Gaming

During next year’s iCE event in London (FEB 4-6, 2013), Shahar Attias of Hybrid Interaction will be moderating the first session of the day, focused at “Social gaming – threat or opportunity for the gambling sector?”. Please read the complete … Continue reading

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As if we really care…

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Happy 1st Birthday!

How about that? A year has already passed since we have started working on this blog, and this has been quite a ride… First came the “About” page, with our manifest on why being a proud CRMer is so important … Continue reading

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Rolling Update: 888 Promo

** Closing update: following a further chat on Twitter with the guys running the 888 Casino, we have agreed on a discussion planned for next week. During this meeting we should review this and other promo related topics. Obviously, any … Continue reading

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Online Casinos Halloween Promothon 2012

** Rolling update: read about our twitter chat with 888 Casino! Happy New Year! Oh, wait… I’ve lost track of time and other elements of reality. That’s what happens when you spend several days in Vegas – you look around and see … Continue reading

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