It is widely acknowledged that there is no rest for the wicked, so while normal people enjoy their Santa-time, we were asked to conduct a 2-day training session with the Conversion & Retention teams of one of Hybrid Interaction’s largest … Continue reading
During one of the breaks at the session with our client, we have found the real Santa doing some Retention Marketing – Snake Eyes Style :)
On our way to a training session with one of the Hybrid Interaction’s clients, it started to rain unexpectedly. I have used my iGaming “highly developed morality” and picked a lost umbrella on the way :)
Wow. So many of you read the previous Promothon post that we checked to see if we indeed reviewed your advent calendars instead of accidently linking to the Pirelli Calendar. Nearly 300 unique views by key online gambling executives is … Continue reading
** UPDATE: Please also read the 2nd part of this XMAS Promothon Series It’s mid-December already, and as men of our Word Excel (ha ha), we took our time and reviewed some of the known online casinos’ XMAS campaigns. How did … Continue reading
Working in this highly moral industry of ours, usually means that you are either in the “Get” or in the “Keep” side of the business. From a different perspective, OTHER people might say that you are either doing Affiliation Marketing, … Continue reading
What is it that we Player Development people do? The quick answer would be: we analyze stuff. As we all know, Retention Marketing is based on the assumption that as a service provider, we can increase the engagement levels of … Continue reading
Well, even if they don’t, considering the gigantic efforts all operators make to promote their offerings at this time of the year, soon not only they will know, but they will also be able to lecture about it. Even though … Continue reading
This gallery contains 2 photos.
While working on both the header image & a catch phrase for the blog, we stumbled upon the beautiful picture (showed above) of 2 rolling dice, with the single pip (dot) facing the viewers. If you have ever played Craps, … Continue reading
This post focuses on online casino promotional ROI analysis. Everybody else: behave yourself! One of the most significant tools used by Loyalty Managers to increase their turnover (handle, bet, you name it) is bonus offering. Yes, I am brilliant, how … Continue reading
iGaming CRM 