You know those anti-fraud guys at your company? They give themselves respectable titles such as “Director of Risk Management” or “Vice President of Financial Security,” but we all know what they really do – check on large winners to see if they violated any T&C before “cleaning out the house.”
As CRM executives, we work closely with these anti-fraud guys because, after all, we share the goal of trying to maximize our players’ lifetime value. And of course, any illegal action certainly doesn’t help our stats.
But what happens when these friendly investigative people can only shrug their shoulders and tell you that no rules were violated by a player who just nabbed the equivalent of your daily NGR? You stare hopelessly at your Excel sheet, trying to run whatever sorting you can devise to make the horrific report look as if this was actually a good thing. You might even try to suggest that this fits nicely with the seasonality trend. And your boss, being an ex-D.J., might even accept that explanation or anything else you say that doesn’t keep him from leaving early. (It’s your weekly manicure appointment, isn’t it, Thomas?)
But deep inside, you’re very troubled. Your highly moral sense of values screams for revenge. Yet you know that there’s nothing to do. You just got beat.
This is exactly what happened recently to some of our friends in the bricks and mortar side of the business. A high-roller named Don Johnson won some $15 million in a very short time from three separate Atlantic City casinos playing legitimate blackjack. He took $6 million in just 12 hours from the Tropicana, wiping out its monthly revenue total. And in case you were wondering, yes, the Trop CEO who had authorized his $100,000-a-hand limit was fired.
Here is the full story. Be sure to also read the funny comments from readers that follow the story and leave some of your own. Time has come to pay.
PS: If you’d like to meet with us during the Dublin iGaming Super Show next month, let us know now. Send us an email with times that you’re available and we’ll make it happen. And remember you can still submit questions for the CEO panel to address!
PS3 (yes, we know how to count, but we are geeks): alternatively, you can connect with us via the Official iGaming Super Show Networking Tool – it’s so cool!