Well, even if they don’t, considering the gigantic efforts all operators make to promote their offerings at this time of the year, soon not only they will know, but they will also be able to lecture about it. Even though … Continue reading
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While working on both the header image & a catch phrase for the blog, we stumbled upon the beautiful picture (showed above) of 2 rolling dice, with the single pip (dot) facing the viewers. If you have ever played Craps, … Continue reading
This post focuses on online casino promotional ROI analysis. Everybody else: behave yourself! One of the most significant tools used by Loyalty Managers to increase their turnover (handle, bet, you name it) is bonus offering. Yes, I am brilliant, how … Continue reading
There was recently a discussion on LinkedIN, focused on how a business can keep its loyal customers happy – knowing that they tend to leave loyalty programs when they no longer feel the reward is within their reach. Seeing this … Continue reading
Hybrid Interaction is getting geared towards iCE & LAC – on January 2012 We will be attending both events, but furthermore, we are going to host the first ever social networking event dedicated to iGaming CRM Top Executives from all … Continue reading
“…company’s sales come from two groups: new customers and repeat customers. One estimate is that attracting a new customer can cost 5 times as much as pleasing an existing one. And it might cost 16 times as much to bring … Continue reading
iGaming CRM 