On Slot Machines and Sound Effects

SoundsHave you ever tried playing a slot machine in one of the online casinos when your computer sound is on mute? Have a go – it’s a surreal feeling, as suddenly the same game you know is less appealing. Unlike one of those common days in which Thomas is on vacation, you sense that something important is missing.

Recently, a team led by Mike Dixon, a professor from the University of Waterloo, Canada, measured gamblers’ physiological responses to various slot machine game outcomes – wins, losses and losses disguised as wins – with and without sound during play. Continue reading

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Poll Results: 888 is the best online casino software for Atlantic City

Last week we have asked you to help our internet-less colleagues in New-Jersey, and rank the various B2B platforms that were already adopted by the local bricks-and-mortar properties.

The poll was exclusively hosted on the iGaming Business group on LinkedIn for two simple reasons: 1. they were nice enough people to allow us to do so, and 2. they actually have readers who comment. Yes, we know, your mind has just blown up… you never thought the option to comment on a post you like even existed – how remarkable (PS: that’s somewhat irrelevant to you Thomas – you have never had ANY thought, at all). 

Anyway, as promised, here are the results!

PollResultsIt turned out that Caesars decision to partner with 888 was the right choice to make. 34% of the voters agreed on that.

Coming right after them is the Borgata (owned by MGM & Boyd), who partnered with bwin.party and have managed to convince 25% of the voters.

The question is – what about the Tropicana? Even after picking the platform behind one of the more successful online brands in the UK (GameSys), they have finished last with only 5% support.

The Golden Nugget with Bally (15%) and Trump Plaza with GameAccount (13%) have finished 3rd and 4th, but the difference between all last 3 spots was only one voter apart, so it’s less distinctive.

Conclusion: Continue reading

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Poll: What’s the best online casino software for New Jersey?

** For the poll results: well, CLICK HERE

Most of the land-based casinos in Atlantic City recently announced whom they’ve picked as technological partners to help them expand their operations to online gaming.

Slots1We iGaming people seemed to have missed this (Not on the internet? NOT interesting!). But now as these brick-and-mortar casinos continue their switch to an online presence, how about we help them out by recommending the BEST Online Casino software. The factors to consider are:

Continue reading

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Loyalty Programs KPIs

CharityWorkSummer is here. And for iGaming businesses it means that the declining seasonality effect has already starting to kick in. It also means that you can definitely expect to see less and less people attending the office every day, due to all sorts of excuses (while actually what they do is demonstrated in the side picture).

But this kind of behavior is for other, weaker people (no, not Thomas; as a cold-blooded reptile he actually enjoy this heat wave). Us CRMers? We will spend our time diving into something else – yet another professional article! How fun is that? A LOT!! We sure know how to enjoy the finest things in life…

This time, let’s have a look at “Loyalty Programs in the Real World: Are They Enhancing, or Undermining, Customer Behavior?”, by Michael Lowenstein, a Chief Strategic Research Officer with http://www.relationalcapitalgroup.com/. Continue reading

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CRM Strategy Project with the Israel Sports Betting Board

IMG_20130615_191559Hybrid Interaction has completed another project with a state-owned iGaming service, the Israel Sports Betting Board, the single official operator of regulated online gambling activity in Israel.

The Hybrid Interaction’s team, lead by the CEO, Shahar Attias, reviewed and analyzed the data that had been collected through the operation’s website, www.winner.co.il, and drafted a Player Development strategy to fit the ISBB unique market conditions.

For the complete PR, please CLICK HERE.

[youtube http://youtu.be/CEVdca9U9LM]
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See you tonight?

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https://igamingcrm.com/2013/06/14/after-work-drinks-in-london/

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After Work Drinks in London

994789_393924034061241_1928527703_nWorking in sunny London? Meet us for some fun drinks, right after leaving yet another hellish day at the office with Thomas…

When? Tonight, Monday, June 17th at 6:30 PM

Where? “The Ship Tavern”, 12 Gate Street Holborn London WC2A 3HP, right next to the Holborn Tube Station (http://www.theshiptavern.co.uk/)

Who is going to be there? Models, Russian Oligarchs, Premier League Footballers and people like you – mostly drunk. Bottom line: SOCIALIZE. Even with your looks, you still (might) have a chance.

S E E – Y O U !

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Key Learnings From The Russian Gaming Week

1. It’s really hot in Moscow. Seriously!

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Continue reading

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Let The Russian Gaming Week Begin!

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How Predictive Analytics Can Make You More Money

sinkingFeel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online Gaming, and this time we bring you a guest post by Ilana Jucha of stat-market.com, who is an expert in making the most out of customers’ databases (unlike Thomas, who simply uses a moisturizer cream IN FRONT of customers… and not in a decent manner): Continue reading

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