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2011: A Highly Selfish Review

Dear friends, A new year has just begun, and it holds tremendous challenges to us iGaming marketers – mainly due to legislative regulation, which harm quite dramatically your profitability margins. At this time of change, many operators smartly try to … Continue reading

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Winning Poker Players: Friends or Foes?

One of the main goals of this blog is to provide a CRM perspective on any major related event that has an industry-wide interest. The recent revision of the Bodog’s Poker Room is a perfect match to this definition, and … Continue reading

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Oh, Elizabeth

Insurance companies are the source of all evil. In fact, they can TEACH iGaming people about lack of morality, and hey – look around you at the office: it doesn’t seems like there is an inflation of people with tender … Continue reading

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Player Clubs Review: Part 2 of a 5-part series sure to inspire new Loyalty Schemes

** UPDATE: We invite you to also read additional articles of this Clubathon series: Part #1, Part #3, Part #4, Part #5 Two weeks ago we started this series with an introductory post explaining the history of the Player Clubs in U.S, bricks-and-mortar casinos. … Continue reading

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The Flip Side

Although it has already been discussed few weeks ago in our Social CRM #2 post, I believe this case to be one of the most outrageous examples of how NOT to deal with your customers, hence I have decided to … Continue reading

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CRM as a USP

Working in this highly moral industry of ours, usually means that you are either in the “Get” or in the “Keep” side of the business. From a different perspective, OTHER people might say that you are either doing Affiliation Marketing, … Continue reading

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