Social Gaming & CRM

Tel-Aviv, July 3, 2012 –PariPlay Limited and Hybrid Interaction, Ltd., long-time collaborators in the online gambling industry,  are pleased to announce that their partnership has extended into the Social Gaming sphere as well. Hybrid Interaction has created an innovative Retention Marketing Strategy for PariPlay’s newly released Crazy Cash Slots, a collection of slot games hosted on Facebook. The games went live this week.

Crazy Cash Slots is the first online slots game that allows a player to share the experience in real time with others. This social gaming system allows each player to add friends and family members to participate in the action as it’s happening. Players can also participate in tournaments or play individually. To date, seven video slots games are offered with more on the way.

“It’s exciting to be among the first to provide the iGaming experience to the millions of people who visit Facebook every day,” said Pariplay Ltd. CEO Gili Lisani. “We think they’ll quickly see how entertaining it can be to play these games and share them with their friends. It’s a whole new world for us and these first-time gamers.”

Hybrid Interaction provided strategic advice on how PariPlay could attract and retain the new players. “We, too, are entering into new territory with these Facebook-hosted games,” said Hybrid Interaction Ltd. CEO Shahar Attias. “But we do so knowing how players behave in other settings and what encourages them to keep playing, using best practices from the iGaming loyalty tactics. So we’re confident that those lessons can help ensure a profitable development of the Crazy Cash Slots players’ Lifetime Value and we’ll be able to add to our knowledge base as we see how these ‘social gamers’ compare to traditional customers.”

Hybrid Interaction is the premier consulting group for online iGaming operators that wish to enhance revenues through retention marketing and other loyalty initiatives. PariPlay is widely recognized for its gaming innovation and is fully licensed and registered in the Isle of Man. The two organizations have a long history of working together to develop new strategies and tactics as the iGaming industry grows and matures.

For more information, please contact:

Yulia Jeshinko
Business Development Manager
Tel: +972-54-6642351

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